There has been a lot of talk recently about Finnish entrepreneurship and the challenges it faces. Many in the retail sector are struggling to make ends meet as consumer purchasing habits change and cheapness becomes increasingly attractive due to inflation and the rising cost of living.
However, it's worth stopping for a moment to think about what is the most sustainable and sensible choice and what you're actually paying for in the price of the product.
The illusion of cheapness – what are you really paying for?
Fast fashion has taken over the market with its cheap prices and trendy products. However, when you look at the real cost of cheap products, you will find that their attractive price is misleading.
A cheap product may be a bargain at the checkout, but how long will it last in use? And what is its impact on the environment or the working conditions in which it is manufactured?
Responsibility is a choice for the future
Utua has been involved in the Finnish business world for ten years. For us, responsibility and ethics are more than marketing buzzwords, they are core values around which our operations are built.
It is important to us that each of our leather bags is made from durable and high-quality materials. We only use leather that is traceable and processed in the most environmentally friendly ways possible. In addition, our production chain is transparent – we know exactly where the materials come from and who makes our bags.
Following these values is not always the easiest or cheapest way, but we believe it is the only right way to act. We are not looking for quick wins, but we want to offer our customers beautiful, colorful products that will last.
Backpack in the picture: Iso-Kraaseli
Value choice: Investment in quality
Every bag purchased from Utua brings jobs and livelihoods to Finland and the EU. The leather for our bags comes from the Nordic countries as a by-product of food production and is processed in a gold medal-certified factory in Italy. The bags are hand-sewn in Greece, in a family studio of skilled artisans.
When you choose a Utua bag, you are making a choice of value. You are supporting responsible business that prioritizes quality values. We believe that this path leads to sustainable development and, in the long run, satisfied customers. At the same time, you are supporting a production chain that values the rights of all involved and the well-being of the environment.
Why choose Utu?
Utua bags are designed not to follow trends, but to be above them. Beauty, timeless design, high-quality materials and careful craftsmanship ensure that our bags last year after year, even from generation to generation.
Quality is our promise, and it's a promise we intend to keep.
In a world of turmoil and changing markets, it's more important than ever to make smart choices. We're committed to offering products that reflect the values we proudly stand behind.
Join us in supporting Finnish design and making responsible choices.
