Name Mist

We are often asked what the name Utua means and where it comes from.
Usually, the first reaction to the name is curiously accepting and sometimes it is even perceived as referring to Japan. However, the background of the name has its roots in purely Finnish nature.

When Piia , the founder of the brand, was thinking about what kind of values ​​and in what direction she wanted to develop the brand in 2013, it was obvious that the operations had to be guided by respecting nature. Overall, Piia wanted to bring the same values ​​that she felt were important in her own life into the brand. She thought that the name and logo should reflect the values. So, while thinking about different name options and looking out the window, her thoughts stopped at a beautiful natural spectacle, a misty field landscape.

While admiring this view, the idea for the name Utua was born. The name Utua is short and concise and will appeal to both Finnish and international customers. The logo symbol was drawn as a mist floating in the air, from the Ostrobothnian field landscape. It symbolizes the pure and healthy nature that we want to respect in our operations.