Utua's story

As the morning dawns and the evening cools, a beautiful mist floats over the vast expanses of Ostrobothnia. Admiring this sight, Utu was born in 2014, a Finnish bag and clothing brand inspired by Finnish nature and the soulful landscape. In line with our roots, our design is based on Ostrobothnian clarity and practicality. We want to make timeless and unique products that look like their wearer, which work both in everyday life and at parties, in any situation throughout life.

It is important to us that our products last over time and are loved by their users. We design details into each product that make it unique and personal. The purpose of our products is to complement the personality of the wearer. That is why we love the moments when we see that our product has found its rightful owner! Responsibility is at the core of everything we do. We want to contribute to creating a more sustainable world, where both people and the environment are well. Every Utua product is designed in Raahe and manufactured from responsible materials in the EU.